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Monthly Newsletter December 2008 January 2009 | |
Why you need a coach, now more than ever... John Lieberman's Strategies for Success |
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John Lieberman
Your Business Strategist
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Success Strategy Videos |
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See my strategy videos. Just click the link above.
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Recently, I received a newsletter from a prominent Public Speaking Coach. He's multi-lingual, and has been busy expanding his business in Europe, leaving the day to day operations of his business here to others. Sometimes, even a coach needs a coach, and he is currently working with two, one to help him connect and grow his European practice, the other is here is the states. He understands the 'value' a coach brings to him and his business. In these tough times, if forced to make a choice, he would much rather give up other things, than deprive himself (and his company) of a coach.
With the world in economic turmoil, are you taking stock of your financial, life, and personal business situation? How are you doing? If you own Real Estate in South Florida, are you able to pay your mortgage? Are you about to be, or are you already in Foreclosure? Do you know how long you can 'hold on' or if it's even worth it? What is your best strategy?
If you own a restaurant, are you doing everything possible to bring in new customers and retain those of long-standing? Have you considered opening for an additional meal? Perhaps, creating a lower priced 'small plate' menu to enable potential new clients to taste your cuisine? Maybe, you've thought about bringing back the 'happy hour' to create new business. If you are located in an area frequented by tourists, have you considered creating a 'locals discount card'?
The rent keeps coming due, what to do?
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If you're a Sales Manager, are you doing everything possible to assist your sales staff and help them maximize sales from existing clients, and garner new ones? Are you looking at ways to minimize wasted time and effort following up on orders or dealing with problems? Are you streamlining and tweaking the process, in order to give salespeople more time to actually sell? Tweaking the system may give salespeople more time to sell, but have you thought of all the possible 'ripple effects'?
With the world a swirl, are you able to see the picture clearly? Do you have someone with a clear objective perspective to speak with and receive guidance from? Have you thought about where you are, what you need to do, and where you want to be? Do you even know what is possible?
A coach can help you sort through issues and problems, and create a strategy to help you stay afloat and ultimately succeed.
These are difficult times, and even the wealthy have had their credit lines drastically reduced. Are you prepared or preparing for this eventuality? If you are in a confused state, or burying your head in the sand, a coach may be able to help you sort through the morass, clarify what's going on and what isn't, and help you chart a course for your betterment.
A coach will help you look at the picture from a different perspective. You can't always rely on friends and family to give you clear, objective, and workable solutions.
If you begin working with a coach early on, they may be able to help you prevent a 'meltdown'. Remember, a coach is not your Therapist. However, the business acumen and practical pragmatic strategies proffered by your coach, provide you an opportunity to gain objectivity, perspective and clarity. These tools may also inspire you to perform at your best.
A good coach can also help you:
Today's world demands that all of us function in peak performance mode. A coach can be your greatest ally, and provide you with the tools to help you function at a higher level. A good coach may help you find the best possible solution, and will work with you to create a workable strategy for your ultimate betterment.
At one time or another, we've all had the experience of kicking ourselves asking 'what I've missed' or why didn't I see that'. Retaining a coach, may help prevent you from having to ask those questions, and may just provide you with an 'Ah huh' moment, that will put everything in its proper place.
Imagine, two equally talented executives, one relies solely on their native intelligence and experience. The other, has a secret weapon, a coach! He has a private personal business consultant at his disposal.. He avoids making costly mistakes. He has a well thought out plan. He's well rehearsed, and therefore prepared for almost everything. Given the vicissitudes of the marketplace, he is expanding his network of contacts, horizontally and vertically, both in and out of his field. He is also actively meeting with recruiters before he needs them. Whom do you think stands the better chance of being successful today, tomorrow and in the future?
The decision to retain a coach is an investment in yourself and/or your business, and the rewards are a better today and a brighter future. |
Thanks for taking the time to read this. For more Strategies for Success, or to arrange a free phone consultation, visit us at www.JohnLieberman.com
Until then, we're wishing you every success.
All my best,
John Lieberman
John Lieberman Strategies for Success | |
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